Industry · Self-billing

Self-billing for photography & creative services

Agencies and studios agree the fees and hold the commission data — so self-billing lets you invoice each photographer, designer or creative for their work.

Why self-billing works for photography & creative services

How it works

Under a self-billing agreement with each creative, you prepare the invoice from the agreed fee, apply VAT where due, send a copy and pay.

VAT & compliance

Standard UK VAT rules apply — add the creative’s VAT where they are VAT-registered, and none where they are not. Many individual creatives are not VAT-registered; Apex Billing records each one’s status so VAT is only added when due.

This is general information, not tax advice — confirm your own position with your accountant or HMRC.

How Apex Billing helps

Photography & creative — self-billing FAQs

Can I self-bill creatives who aren’t VAT-registered?

Yes. Where a creative isn’t VAT-registered no VAT is added; Apex Billing applies VAT only to registered freelancers.

Can I itemise fee, usage and expenses?

Yes. Use multiple line items on each self-billed invoice.

Other industries

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